Tuesday, February 20, 2024
Tuesday, February 20, 2024
Home » Terence Leong Joins TBWA\Media Arts Lab as ECD for South East Asia

Terence Leong Joins TBWA\Media Arts Lab as ECD for South East Asia

by Malo Phomsouvanh
0 comment 15 views

The appointment reinforces TBWA\Media Arts Lab’s commitment to pushing boundaries of innovative storytelling and creativity

TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has announced the appointment of Terence Leong as its new executive creative director for the South East Asia region. In a newly created role, he will report to Brent Anderson, chief creative officer, TBWA\Media Arts Lab, working in partnership with Michaela Futcher, managing director/head of strategy of TBWA\Media Arts Lab Asia Pacific. 

Leong’s story is marked by innovation and a relentless pursuit of excellence. Having been at notable agencies such as Wieden + Kennedy Shanghai, JWT, R/GA and AKQA Tokyo, collaborating with clients such as Nike, Google and Sony. His mantra “Let’s Make Epic Shit,” epitomises his commitment to transformative and pioneering work. After 21 years, many awards, and just as many failures, he has finally made his way back home to Singapore to rock the boat and break some rules.

“Terence’s creative vision resonates with our obsessive commitment to creativity. He is known for his determination to redefine what is possible and defy what’s expected. His leadership in Singapore and South East Asia will help establish our creative presence in the region,” said Brent.

“I’m excited to be surrounded by really smart and passionate people who want to do the best work of their careers. I feel right at home,” said Terence. “We’re ready to switch to the more dangerous gear and make work that people can’t ignore.”

Source: LBB Online

You may also like

Hanoi Observer is a global leader in the online news. We seek to inform and engage with our readers. Staffed 24 hours, seven days a week by a dedicated team around the globe, we deliver news from journalists around the world. We are contrarian truth-seekers and truthtellers. We are journalists united by a mission to inform and engage with our readers.

We bear witness to history as it unfolds and explain not just what happened, why it happened and what it means to our readers and the public.

We are contrarian, we are committed to the news, speaking truth to power.

Hanoi Observer, A Media Company – All Right Reserved.